IDFA Institute

IDFA Changes: Tips for Advertisers & Publishers · Adapt Your Creative Testing Strategy · Extend The Pre-Install Journey · Try App Clips · Invest

IDFA is the abbreviation for identifier for advertisers It's an Apple-created random identifier assigned to a user's device, used by advertisers for mobile

idfa Unfortunately iOS does not currently provide a way for you to see your device's IDFA There are some free

idfa Understand exactly what is Apple'sIDFA and how it impacts